MNCs

We provide end-to-end strategic support — from diagnosing growth opportunities to co-creating and implementing a tailored roadmap aligned with your business goals. This includes strengthening existing customer relationships, entering new segments, and improving sales performance through a structured, insight-driven approach.

What truly differentiates us is the depth of our market intelligence and the precision of our execution. Unlike many firms that rely solely on surface-level insights, CEP offers a strategic edge through:

1.      Proprietary Market Intelligence: We maintain an up-to-date database powered by our direct industry engagement and partnerships with leading research firms. This ensures our strategies are grounded in current, relevant market realities.

2.      Deep Customer Understanding: We don’t just map customer journeys — we understand your customer ecosystem inside out. From economic buyers and decision-makers to influencers and end users, we have clarity on their roles, buying behavior, internal dynamics, and strategic intent. This level of insight allows us to tailor interventions that resonate deeply and drive faster decisions.

3.      Competitive Clarity: We offer sharp visibility into your competitors — their go-to-market strategies, strengths, weaknesses, and growth plays. This intelligence allows us to position your business advantageously and build proactive strategies that mitigate risks and outpace rivals.

This combination of industry insight, customer intelligence, and competitive awareness enables us to deliver actionable, forward-looking strategies that few others can match.

MNCs can expect measurable outcomes such as improved customer retention, stronger market positioning, increased share of wallet, streamlined sales processes, and accelerated revenue growth. Our focus is always on long-term, sustainable results — not just short-term wins.

Prem brings deep commercial expertise and cross-functional insight that enhances procurement effectiveness at both strategic and operational levels. His support spans:

1.      Total Cost of Ownership (TCO) Perspective: Prem helps procurement teams go beyond price-based decisions by focusing on value creation, supplier performance, risk management, and long-term cost optimization.

2.      Vendor Evaluation & Negotiation Strategy: With extensive experience across industries, he supports the development of robust vendor assessment criteria, negotiation frameworks, and sourcing strategies that align with business priorities.

3.      Cross-Functional Alignment: Procurement isn’t just about cost — it’s about enabling business growth. Prem bridges the gap between procurement, sales, operations, and finance to ensure sourcing decisions support broader strategic goals.

4.      Competitive Intelligence: Prem brings unique visibility into supplier markets, competitor sourcing strategies, and emerging trends — enabling better-informed, forward-looking decisions.

5.      Governance & Risk Management: He helps implement frameworks that strengthen compliance, reduce supply-side risk, and improve transparency in procurement processes.

While our expertise spans industries, we specialize in working with B2B-driven FMCG, beverage, manufacturing, and distribution-focused MNCs. Our approach is customized based on your industry nuances, product lifecycle, and go-to-market structure.

We don’t just advise — we co-own execution. We work closely with your internal stakeholders to operationalize the strategy, provide hands-on support, train teams, and track progress through defined KPIs. We believe in accountability and outcomes.

Absolutely. One of our core competencies is identifying untapped growth areas — whether it’s targeting new customer tiers, optimizing channel strategy, or expanding into semi-urban or emerging markets. Our data-backed approach reduces risk and increases your chances of success.

We bring over two decades of experience working with 75+ global companies, including India’s top 25 FMCG clients. With a deep understanding of both corporate scale and market dynamics, we offer the rare combination of strategic depth and operational agility.

Leading in India offers tremendous market opportunities and invaluable learning experiences due to the country’s vast diversity and dynamic economic landscape. The Indian market is uniquely different from many others — customer choices vary widely based on purchasing power parity (PPP), and the rural and semi-urban segments have distinct dynamics compared to urban centers. While pricing plays a major role in customer decision-making and a one-size-fits-all approach rarely works, this diversity allows MNCs to innovate, tailor their offerings, and build deep, lasting connections with a wide range of consumer segments.

Indian customers often prefer long-term relationships with businesses that demonstrate a genuine commitment to the market. MNCs that are willing to invest for the long haul and build sustained presence are more likely to earn trust and loyalty.

Leadership in India must successfully navigate several challenges, including:

• Managing cultural diversity and communication across global and local teams.
• Navigating different labor laws and employee expectations.
• Aligning global business strategies with local market realities.
• Building trust and strong relationships with government bodies, partners, and customers.
• Developing local leadership capabilities that drive sustained growth and adaptability.

Expert teams who engage directly with customers play a pivotal role in understanding and responding to local needs. Crafting a clear and compelling value proposition tailored to different segments is key to winning trust and driving growth.

How CEP Helps:
CEP designs leadership development programs focused on cross-cultural agility, compliance, and customer-centricity. We help MNCs build expert, on-ground teams capable of delivering tailored value propositions while managing the nuances of India’s rural, semi-urban, and urban markets — enabling leaders to foster lasting relationships and drive sustainable success.